How do you make a music video if you have no budget, no crew and no previous experience? Read on and you might find out.
After the release of the debut EP in June 2012, creating a visual side for one of the songs seemed like the natural next step. When it comes to the desire for adventure, I firmly believe that holding back will get you nowhere and is a waste of time and potential. Trusting your instincts and taking chances are an essential part of the WILDEBEEST philosophy, so I decided to approach a storyteller called Peter Wiholm with the task of picking a song and making a video for it. Peter jumped in horns first after hearing Red Song and a couple of meetings later he already had a full video planned out in his head.
We focused on the juxtaposition of visual tempos, in which I would contribute with a slow-paced performance and the rest of the scenes would have more action. Also, fire. Fire is important.
Peter, a lady named Loretta Seto and I filmed the closeup shots of me in his apartment. This took place with me kneeling in front of a couple of candles on a coffee table, pretending I’m raging out Red Song in the woods with torches. To imitate a windy environment outside, Loretta assisted by fanning at the candles.
For the full-body shots, we needed to be outside. Peter found an excellent location in a nearby forest, which would be perfect for the video. In the meanwhile, I was busy looking for people who might want to help, which is how a gentleman named Tommy Jansson entered the project.
Tommy’s a dedicated badass who will stop at nothing to make things come together on set. Needless to say, the fire logo scenes wouldn’t have existed without his help.
We had a pretty tight schedule for the whole video, so we ended up shooting the full-body scenes after a long day of hard work. The 3 of us drove to a forest at midnight armed with gasoline, home-made torches and several huge bags of coal – a pyromaniac’s wet dream.
Some dogs nearby howled at the full moon while we created a large W with charcoal and joked about wildfires and being reported to the police by passersby. Tommy got lots of bruises on his hands from crushing the coal into smaller pieces with a brick, and I think he also managed to get himself burned a bit. I guess that could count as ritual sacrifice.
The rest of the night and much of the morning was spent on repeatedly serenading the birds of the forest with Red Song. Finally, we ran out of things to burn and the sun came up, so we went home to collapse on our beds.